Meet the CEO and President of Subaru Europe, Mr. Kudo, who is currently based in Brussels and has spent over 10 years living in Europe.
CEO and President of Subaru Europe, Mr. Kudo.
What does Subaru mean to me?
Safety and passion. Subaru cars embody safety – for the driver and his passengers. We are proud to be considered the top car brand for safety worldwide, as shown by our numerous safety accolades and awards. While the European market is relatively small from a global perspective (out of the one million cars we sold in 2017, only 40,000 were sold in Europe), it is nonetheless a strategically important one. Europe’s strict safety standards and regulations are pushing us to develop future-proof solutions that we can then implement on a global scale.
When did my Subaru adventure start?
It began when I was just five years old. I clearly remember sitting in the back of a Subaru 360 of a friend of our family. Those childhood journeys cemented in my mind that I could rely on a Subaru to get me from A to B safely and easily.
This sense of enjoyment and safety that comes from Subaru continued when I learnt to drive – My first Subaru was a Legacy RS Turbo. And now I drive a Subaru Impreza, which has made it easy for me to pass on my passion for fun and safe reliable cars to the next generation. Plus, the Impreza gets me, my family and our bikes and guitars to the most beautiful locations, letting me pass on another of my passions.
I drive a Subaru Impreza, which has made it easy for me to pass on my passion for fun, safe reliable cars to the next generation.
But Subaru isn’t just about cars. It’s about what your Subaru adds to your life and your passions: the places it takes you, the safety it offers and the fun you have in it. And that Subaru passion runs through every article in this issue of the Subaru Drive magazine.
I hope you enjoy reading them.