Cookie policy


We, SUBARU EUROPE NV/SA, a limited liability company incorporated under Belgian law, having its registered office at 1930 Zaventem, Leuvensesteenweg 555/8 (Belgium), registered with the Belgian Crossroads Bank of Enterprises under company number 0438.574.810 (RPR Brussels) (hereinafter referred to as "SE", "we" or "us"), use cookies primarily to improve the (browsing) experience of visitors to our website, as well as to ensure the functioning of our website. 
In addition, we may also use statistical cookies, analytical tracking cookies and social media plugins to gain insight into your use of our website, and to improve its performance, functionality and user-friendliness. These cookies are only used if you agree to this.
Via this cookie policy, we wish to inform you which cookies we use, why we do this and how you can delete or disable cookies.


What is a cookie?

A cookie is generally a small text and numerical file that we send and store in your web browser, on your mobile device and/or on your computer's hard drive when you visit our website. Cookies help us, for example, to remember your preferences when using our website (e.g. your choice of language), unless you have adjusted your browser settings so that it will refuse cookies.


Types of cookies

There are various types of cookies. Cookies can be classified according to their origin, function and duration.
First-party cookies are cookies that are placed by us on your device in order to ensure the proper functioning of the website and to enhance the quality of our services.
Third-party cookies are cookies placed by another domain name than that of our website. If a user visits a website and a third party places a cookie via that website, this is a third-party cookie. For cookies placed by third parties, we refer you to the statements that these parties provide on their respective websites. These third parties will have access to the content of the cookies they place. Please note: we cannot influence the content of these statements or the content of the cookies of these third parties.

First-party and third-party cookies can be further divided into their function:

Essential or strictly necessary cookies (as their name suggests) are necessary in order to use a website, provide certain features requested by you, and ensure safe identity verification. They require no consent from you and are automatically registered to your device when you visit our website. These cookies allow for the proper functioning of our website. We process them on the legal basis of legitimate interest;
Functional cookies are cookies that ensure the correct functioning of the website. They store information about your choices and preferences on our website (e.g. cookies for remembering login or registration, your language preference, or products in your shopping basket). Logically, functional cookies are first-party cookies. We process functional cookies on the legal basis of your consent.
Non-functional cookies are cookies which may be placed for statistical, social, targeting and commercial purposes. They have nothing to do with purely technical support of the website. Non-functional cookies can be first-party or third-party cookies. We process non-functional cookies on the legal basis of your consent.

Cookies can also be broken down according to their lifespan:

Permanent cookies: These cookies remain present on the user's device for the duration defined in the cookie. They are activated every time the user visits the website which placed this cookie. Most non-functional cookies are permanent cookies.
Session cookies: These cookies allow us to simplify a user's actions and link them to each other during a browser session. A browser session starts when a user opens the browser screen and ends when they close the browser screen. Session cookies are placed temporarily. As soon as you close the browser, all session cookies are removed. Most functional cookies are session cookies.


Information about our use of cookies 

When you use our website, we may place one or more cookies. You can find the list of cookies at that bottom of this policy. Also the purpose, expiry period and provider of each cookie are mentioned.

The following data, which qualify as personal data, may be processed by these cookies at the first moment of collection:
• Information about your computer (e.g. your IP address, the date and time of your visit to our website, the internet address of the website from which you opened the link to our website);
• Other information you choose to send us (e.g. when you ask us for information).

Please read our privacy policy ( to find out how we process and secure personal data, how long we retain it and what privacy rights you have. Please note that if the personal data processed via cookies are made anonymous, these privacy rights no longer apply, as these rights only apply when we process your  personal data.


Accepting, changing or withdrawing cookies

When you first visit our website, a cookie banner will appear. Via this cookie banner, we inform you about which cookies we use, and we ask you if we can use functional and/or non-functional cookies. You are free to consent or not. 

You can also change or withdraw your consent at any time. You can do this by clicking on the ‘change your consent’ link in this policy.


Deleting or disabling cookies

If you do not want websites to place cookies on your computer or want to delete your cookies, you can change your cookie settings in your web browser. These settings can generally be found in the ‘Options’ or ‘Preferences’ menu of your web browser. You can also adjust your settings so that your browser rejects all cookies or only the cookies of third parties. Please use the ‘Help’ function in your web browser to obtain more information.
Microsoft Edge
Apple Safari

You can find useful information about cookies at: and


Do you still have questions, requests or complaints ?

For any question, request or complaint concerning the application of this policy or to exercise your rights, as described in this policy, you can contact us:

Subaru Europe NV/SA
In attention of the Data Protection Officer
Leuvensesteenweg 555b8
1930 Zaventem

Email :


Your privacy rights


To give you more control over the processing of your personal data, you have various rights at your disposal. These rights are laid down, inter alia, in articles 15-22 of the GDPR.

To exercise these rights, you can contact us by email at the following email address:

You can exercise all these rights free of charge unless your request is manifestly unfounded or excessive (for instance due to its repetitive nature). In such cases, we shall be entitled to charge you a reasonable fee or to refuse to respond to your request.

You have the following rights:

• The right to access the personal data we process about you (art. 15 GDPR): 

You have the right to be informed by us at any time whether or not we are processing your personal data. If we are processing them, you have the right to access these personal data and to receive additional information about:

a) the purposes of the processing;
b) the categories of personal data concerned;
c) the recipients or categories of recipients (in particular, recipients in third countries);
d) the retention period or, if that is not possible, the criteria for determining that period;
e) the existence of your privacy rights;
f) the right to lodge a complaint with the supervisory authority;
g) the source of the personal data if we obtain personal data from a third party;
h) whether we are using automated decision-making in respect of you.

If we cannot give you access to your personal data (e.g. due to legal obligations), we shall inform you as to why this is not possible. 

You can also obtain a free copy, in an understandable format, of the processed personal data in an understandable format. Please note that we may charge a reasonable fee to cover our administrative costs for any additional copy you may request.

• The 'right to be forgotten' (the right to request us to delete your personal data) (art. 17 GDPR):

In certain cases, you can request that we delete your personal data. In this event, however, please note that we shall no longer be able to offer you certain services if you exercise this right. Please also note that your right to be forgotten is not absolute. We are entitled to continue to store your personal data if this is necessary for, among other things, the execution of the agreement, compliance with a legal obligation, or the establishment, execution or substantiation of a legal claim. We shall inform you of this in more detail in our response to your request.

• The right to rectification (art. 16 GDPR):

If your personal data is incorrect, out of date or incomplete, you can ask us to correct these inaccuracies or incomplete information.

• The right to data portability (art. 20 GDPR):

Subject to certain conditions, you also have the right to have the personal data that you have provided to us for the performance of the agreement or for which you have given your consent, transferred by us to another controller. Insofar as technically possible, we shall provide your personal data directly to the new controller.

• The right to restriction of processing (art. 18 GDPR):

If any of the following elements apply, you may request us to restrict the processing of your personal data:

a) you dispute the accuracy of those personal data (in this case, its use shall be limited for a period that allows us to verify the accuracy of the personal data);
b) the processing of your personal data is unlawful;
c) we no longer need your personal data for the its purposes, but you need them in establishing, exercising or substantiating a legal claim;
d) as long as no decision has been taken on exercising your right to object to the processing, you may request that the use of your personal data be restricted.

• The right to object (art. 21 GDPR):

You can object to the processing of your personal data on the basis of your particular situation, if we process your personal data on the basis of legitimate interests or on the basis of a task of general interest. In this event, we shall cease the processing of your personal data, unless we can demonstrate compelling and legitimate grounds for processing which outweigh your own, or if the processing of the personal data is related to establishing, exercising or substantiating a legal claim.

• The right not to be subject to automated decision-making (art. 22 GDPR):

You have the right not to be subject to a decision made exclusively on the basis of automated data processing that significantly affects you or has legal consequences and that is made without substantial human involvement.
You cannot exercise this right in following three situations:
a) when automated decision-making is legally permitted (e.g. to prevent tax fraud);
b) when automated decision-making is based on your explicit consent; or
c) when automated decision-making is necessary for entering into, or performance of a contract (please note: we always endeavour to use less privacy-intrusive methods for entering into or performing the contract).

• The right to withdraw your consent (Art. 7 GDPR):

If your personal data are processed on the basis of your consent, you may withdraw this consent at any time upon simple request. 

• The right to lodge a complaint

We make every effort to securely protect your Personal Data. If you have a complaint about the way in which we process your Personal Data, you can notify us thereof via our contact details (as mentioned under section 6 in this policy), so that we can deal with it as quickly as possible.

You can also lodge a complaint with the competent supervisory authority. You have the right to lodge a complaint about the way we handle or process your Personal Data with your national data protection authority (

Please note that you may exercise the abovementioned rights only in relation to the Personal Data we hold about you in the context of this cookie policy.




We may amend, complete or supplement this cookie policy from time to time without prior notice. We therefore invite you to always consult the latest version of this policy on our website. 

Of course, we always ask your permission for the use of certain cookies.