Cookie policy

This declaration regarding cookies applies to all brand, campaign and loyalty websites of Subaru Europe. Subaru Corporation is represented in Europe by Subaru Europe. When opening a Subaru website you are asked to agree to the optimal website experience on all Subaru Europe websites. With this all cookies are enabled. If you do not want this, you can adjust this via cookie settings. This may affect your user experience when you are on the Subaru websites.

What are cookies?

Cookies are files or pieces of information that can be stored on your computer (or on other devices with internet access, such as a smartphone or tablet) when you visit a Subaru website. A cookie usually contains the name of the website where the cookie comes from, the "lifetime" of the cookie (ie how long the cookie will remain on your computer / device) and a value, which usually consists of a randomly generated unique number.

What do we use cookies for?

We use cookies to make the Subaru websites easier to use and to better tailor the websites and our products to your interests and needs. Cookies can also be used to improve the speed of your future activities and sessions on our websites. We also use cookies to compile anonymous, aggregated statistics with which we can gain insight into the way people use our websites, so that we can improve the structure and content of the websites. We can not personally identify you on the basis of this information. In some cases we link cookies from our websites to our known customer data. We do this to better tailor the content of our communication to your personal preferences. Cookies that enable this linking always fall under our "optimal cookies" category.

How to control and delete cookies?

Most web browsers automatically accept cookies, but you can change your browser's settings to prevent that if you wish. However, disabling cookies would prevent you from using some of our services.
If you wish to restrict or block the cookies, you can do this through your browser settings. The Help function within your browser should tell you how. For information on how to do this on the browser of your mobile phone you will need to refer to your handset manual. To opt out of our use of Google Analytics you may wish to consider using the Google Analytics Opt-out Browser Add-on. Please be aware that restricting cookies may impact on the functionality of our website.

What types of cookies does this Subaru websites use?

As a visitor, you can choose three levels of cookie use. When choosing functional cookies, you will receive a minimum set of cookies, with some functionalities missing on the website. When choosing optimal, the standard setting, you get the most rich website experience as you always were used to.

If you have chosen to consent to our use of cookies, as outlined on this page, then we place a cookie called CookieChoice on your computer. This stores the word "Yes" and is set to expire approximately 20 years after you first give us your consent.


We use Google Analytics, which creates a number of first-party cookies, all prefixed __utm:

__utma: contains a unique and anonymous identifying ID, which allows us to ensure that subsequent visits to our website are recorded as belonging to the same (unique) visitor. This cookie expires after two years.

__utmb: used to establish and continue a unique user session. Each time you request another page from the website the cookie is updated to expire after 30minutes.

__utmc: works with __utmb to determine when to create a new session for a website visitor. This is a session cookie and expires when you exit the browser.

__utmz: tracks how you found us and is used to calculate traffic and navigation within the website. It is updated with every new page view and expires after 6 months.

You may also sometimes find a __utmv cookie, which relates to custom reporting segments, a feature which we occasionally use on Google Analytics.

We don't believe that our use of Google Analytics is privacy-intrusive. We use the data that is collected in the following ways:

To report, in aggregate, how our visitors find and use our website;

To understand overall visitor behaviour;

To inform how we update and improve our website.

We do allow Google to use this data to collate and aggregate benchmarking data, which they provide to us, about similar websites in our industry. To do this Google further anonymises the analytics data by removing all identifiable information about our website, and combines the data with hundreds of other anonymous sites in comparable industries.

Our analytics are only shared with our web agencies that help optimizing the websites. We do not share our analytics data with any other third parties.