The Subaru brand movie “The CarParts” has won the silver award at the One Show festival, run by The One Club in New York, U.S.A. between May 9 and 13.

Together with the Cannes Lions International Advertising Festival and Clio Awards, One Show is one of the most prestigious advertising awards in the world.

The movie took the award in the One Show Design ‘Broadcast Design category’, which places a particular emphasis on a strong sense of design. “The CarParts” was also selected as a Finalist in the Clio Awards 2011 Film Technique (Animation) category.

- Watch the movie - 

“The CarParts”, as the name suggests, develop imaginary driving scenes made up entirely of Subaru (car) parts, and create a film, aiming to make a fresh visual impact as driving images that have never been expressed. The movie has been designed to inform viewers that, in addition to cutting edge technology and manufacturing cars of the utmost quality, the Subaru brand is a source of outstanding enjoyment.

The One Club: The One Club exists to champion and promote excellence in advertising and design in all its forms. It is the world's foremost non-profit organization devoted to elevating creative work in the industry.